Effectiveness of Television Drama in Shaping Social Norms: A Case Study of Makurdi Local Government Area, Benue State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Television dramas are an influential form of media that can shape social norms and behaviors. In Nigeria, television dramas often reflect societal issues and, through their portrayal of characters and situations, can challenge existing norms and encourage the adoption of new behaviors. In Makurdi, Benue State, local television dramas have been used to address various social issues, including gender equality, health awareness, and family dynamics. This study seeks to explore how television dramas in Makurdi shape social norms, particularly focusing on their role in influencing public perceptions and behaviors related to social issues.
1.2 Statement of the Problem
While television dramas have the potential to influence social norms, there is limited research on their specific impact on communities like Makurdi. The way social issues are portrayed in these dramas can either reinforce or challenge existing norms, especially concerning gender roles, family structures, and health practices. This study aims to examine the effectiveness of television dramas in shaping these social norms in Makurdi, Benue State, and their potential for driving positive social change.
1.3 Objectives of the Study
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To explore how television dramas in Makurdi reflect and shape social norms in the community.
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To assess the effectiveness of television dramas in influencing attitudes and behaviors towards social issues.
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To identify the social issues most commonly addressed in television dramas and their impact on public perceptions.
1.4 Research Questions
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How do television dramas in Makurdi influence social norms and community behavior?
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What social issues are most commonly addressed in television dramas in Makurdi?
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How effective are television dramas in challenging traditional social norms and promoting positive change?
1.5 Research Hypotheses
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Television dramas significantly influence social norms by portraying alternative behaviors and ideas that challenge existing norms.
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Television dramas that incorporate social issues like gender equality and health awareness are more effective in shaping social norms than those focusing on entertainment alone.
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Television dramas in Makurdi lead to measurable changes in community attitudes toward social issues.
1.6 Significance of the Study
This study is significant because it will provide insights into the role of television dramas in shaping social norms and influencing public behavior. The findings can be used by media practitioners, policymakers, and social advocacy groups to design more effective television content that can drive positive social change in communities. Additionally, it will contribute to the broader understanding of media’s role in societal development.
1.7 Scope and Limitations of the Study
The study will focus on television dramas in Makurdi, Benue State, and their influence on social norms. It will assess both the content of the dramas and their impact on community behavior. Limitations of the study include the potential difficulty in measuring long-term changes in social norms and the influence of other media and social factors on individual behavior.
1.8 Operational Definition of Terms
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Television Drama: A scripted television program that portrays fictional or real-life events and characters, often reflecting social issues.
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Social Norms: The expected behaviors and beliefs that shape how individuals and groups act within a society.
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Social Issues: Topics or problems that affect a significant portion of society, such as gender equality, health, and education.
